OPLEIDINGEN
marketing, distribution & exhibition
EAVE Film Marketing Workshop
EAVE - Les Entrepreneurs de l’Audiovisuel Européen a.s.b.l.
Description
The Film Marketing Workshop focuses on marketing during development, production, sales, distribution and exhibition.
The workshop includes presentations on developing a marketing strategy, the international sales process (including a focus on the online/VoD environment), sales and distribution agreements, online marketing, the production and use of trailers and show reels, the distribution business and launching a film at festivals. It takes the form of an intensive 4-day residential programme.
The EA VE Film Marketing Workshop is designed to assist participants in positioning their films, with a primary focus on the most cost-effective ways of marketing their projects. It includes all relevant areas of marketing. This comprehensive short course is also valuable for people working in sales, distribution and marketing departments.
Applications from other professionals in the industry (e.g. regional, national funding institutions), and relevant trainers and consultants are welcome.
Target group
Film/media producers, representatives of national and regional film funds, sales agency/distributor personnel, policymakers, media consultants, lawyers.
Benefits
A greater understanding in a short space of time of the marketing process, both in broad terms and for individual films.
Dates
December 2011: Luxembourg – Luxembourg
Fees
€1,300; €600 second delegate from same company; €900: graduates of EA VE European Producers Workshop and Film Finance Forum; inc. accommodation and full board.
Requirements
Track record, experience.
Participants
30
Registration deadline(s)
October 14, 2011
EAVE - Les Entrepreneurs de l’Audiovisuel Européen a.s.b.l.
Rue de Luxembourg 238C
8077 Bertrange – Luxembourg
T +352 4452 101
F +352 4452 1070
Kristina Trapp
eave@eave.org
tina@eave.org




